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How Brands #OnGoody Are Making an Impact: LGBTQ+ History Month

How Brands #OnGoody Are Making an Impact: LGBTQ+ History Month

At Goody we're always looking for brands with great messages and missions. Here are some behind the scenes details on how our #ongoody LGBTQ+ owned brands are working to make an impact. 

Smudge Wellness

Founded in 2018 by Luigi Aldon and Lara Corey, Smudge Wellness is actively committed to shining a light on their customers and partners in all their unique energy, never remaining silent in their fight for racial and social equity. They aim to do this by building a wellness brand that celebrates and empowers women, the LGBTQ+ community, and people of color. Smudge’s approach to spiritual wellness is rooted in mindful self-compassion and the idea that:

“Rather than giving you a one-size-fits-all prescription on how to live your best life, we provide out-of-this-world tools and rituals for helping you feel more connected to the power you have, giving you the guidance to amplify it.”

Ordinary Habit

Ordinary Habit, created by the mother-daughter duo Teresa and Echo Hopkins, was founded with a simple purpose in mind: to create artful objects, designed to be both fun and functional, helping people access habitual moments of calm and connectedness. Their mission is to help support marginalized communities, with a focus on emotional and mental wellness.

In selecting their designs, they’re always looking for artists who they believe will make their community think! Before anything is chosen, they have a dialogue with each artist to get a sense of the background of each piece that ends up in their product offerings. They also aim to support artists particularly focused on highlighting stories from the BIPOC, LGBTQ+ and women empowering communities. 


Founded in 2013 by award-winning executive chef Pete Taylor and top food blogger Heather Scholten, Spiceology is also an avid supporter of the LGBTQ+ community, celebrating in the best way they know how- through the language of FOOD!

Spiceology is committed to donating proceeds from select spice sets to food banks and pantries around the country. According to data, in the last year alone 17% of Americans experienced a time where they didn’t have enough money for food. That number jumps to 27% in the LGBTQ+ community. Spiceology is committed to its mission to change this. 


Compartés Chocolate was founded in 1950 and re-invigorated by current CEO and openly gay chocolatier, Jonathan Grahm. Based in LA, Compartés makes their chocolates from scratch and by hand, using locally sourced, natural ingredients. Jonathan, who has been working with Compartés since the age of 15 (when he began his career working in the shipping department), is world renowned for his unique white chocolate. He has been referred to as “the closest real-life version of Willy Wonka from Charlie and the Chocolate Factory.” He turned Compartés from a traditional old-school candy shop to an elevated modern gourmet chocolatier renowned worldwide, by reinventing and reimagining Compartés into the most unique and celebrated artisanal chocolate company in the USA.


LGTBQ+ owned & founded; Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin, redefining the future of the skincare industry for the modern consumer.